When my best friend Sarah Benoit asked me to help brand and develop the identity for her next business venture, Creative Original, I was more than happy to jump on board. For the last 5 years Sarah has made a name for herself in the North Carolina online business market by providing quality internet marketing solutions and search engine optimization campaigns that have turned out amazing results for the variety of clients under her watch.

Asking that I create for her an identity that captured her flair for style, creativity, and out-of-the-box business savvy, we began on developing a brand and style guide that she could implement in the variety of self-marketing avenues she was going to use to let her current clients as well as future prospectives know that she was there to meet their needs.