anoki.net

Mason Gross School of the Arts, Rutgers University
New Brunswick, NJ
BFA, Graphic Design and Typography

Having worked with a variety of clients in a wide assortment of situations since my sophomore year in college, I can safely say that I have always truly been a freelance graphic artist. Over the last eight years I have expanded the body of my skills into the realm of website development and social marketing, bringing the evolving breadth of my experience in design, advertising, and creativity into a working portfolio of web and printed projects. I have an ever-growing collection of diverse and interesting clients and pride myself on becoming not only a means to an end for them, but a resource of helpful ideas and information, and furthermore a friend and colleague. Working in this direction, I have been able to successfully achieve many goals for my clients, my businesses, and myself with creativity, professionalism, and ingenuity.

Co-founder of two design business projects: incompra design and Frankenknuckle.

Since 2004, I have worked at Incompra Design to help organizations communicate who they are, what they do, and why they do it best. The freelance-driven business we created evolved from the partnership of Sara Hodgson and myself, combining over 25 years of personal experience in advertising, marketing, graphic design, online development, and nonprofit communications. In the last 6 years, our portfolio has grown with printed materials, fundraising strategies, marketing initiatives, and online interfaces that exceeded the clients expectations, on time and within budget.

Frankenknuckle (formerly known as No Good Designs, LLC) started in 2003 to connect and develop like-minded, creative relationships to yield profits and appreciation through creations such as identity, web design, apparel design, marketing, and accessory creation. Started in Philadelphia and expanding to San Diego, Frankenknuckle has helped many artists and creatives further their endeavors, coast to coast.

In 2009, I was very honored to co-edit a textbook entitled The New Graphic Design School: A Foundation Course in Principles and Practice with my old college professor Sheena Calvert, which was based on an previous edition by David Dabner. A soup-to-nuts textbook for first-year Graphic Design design students, I focused on creating and adding various new sections to the existing manuscript such as the Web and Internet Technologies sections, Print Production Issues and Digital Printing sections, Applications and Programs Sections, as well as the Commercial Applications sections. The book is being sold in a variety of different languages to Universities and Colleges around the globe and is available on Amazon. Learn more.

Freelance Art Director and Graphic Artist working both on- and off-site in the Philadelphia Metro Area. I worked with the creative minds at such agencies and design firms as Stratus Communcations, Sara Hodgson Design, and The Rickard Group, to create full-scale marketing and promotional campaigns incorporating print, web, multimedia, TV, and radio for such Fortune 500 clients as Verizon and Kimberly-Clark, special projects with Melmark, Bryn Mawr Rehab, and the Public Interest Registry, as well as educational institutions and non-profit organizations as the Delaware Children's Museum, The Girl Scouts of America, and Drexel University.

• Creative concepting, development, and production of complete marketing and promtional campaigns entailing print advertisements, full-scale donation packets, direct mail and email, illustration, logo development, company portfolios, commercial productions (television, online Flash, and radio), and internet identity (complete website and banner ad development).
• Production, from conception to completion, of many on-hand publicity elements utilized by clients for product launches, presentations, and trade shows such as invites, booth displays, back drops, sales kits, hand-outs, and multimedia and PowerPoint presentations.

Hired directly as an Associate to the Art Directors after successfully completing a one year, 6-credit internship through Rutgers University. I assisted with multiple projects, from print to multimedia, for a wide range of clients including: The American Museum of Natural History, Channel 13, The Digital Club Network Online Music Festival, Gay Men’s Health Crisis, The National Abortion Rights League and The National Foundation for Jewish Culture.

• Initial project set-up, information and imagery organization, and layout construction of projects based on the Art Directors’ specifications, including various layouts for print media, advertisement creation, and Web site production.
• Ongoing project management, scheduling, and coordination of all pre-production, output and delivery.
• On-hand assisting on photo shoots, image research and image prep.

I was hired as the department's Publications Manager and Art Director, creating University-based publications promoting student organizational projects for Rutgers University.

• Providing art direction, creative development, annual update and production management of over 250 department publications per academic year.
• Hiring and supervising a staff of up to four junior designers per semester.

Promoted after 6 months to the Head Designer and Production Coordinator for all the health education publications of the Rutgers University Health Services Department.

• Designing and managing production of all the Department of Health Education’s brochures, pamphlets, advertisements and flyers.
• Project manager for the annual workload, including general project development, creation of print and production schedules, and supervising up to three student interns per academic year.

• During these years I worked independently for a variety of clients such as Laserwave Communications, The Rutgers Targum, and ReCreations Salon.

• I have an ever growing understanding and command of such up-to-date internet-based languages as:
  • Valid XHTML
  • Cascading Style Sheets
  • Javascript and Javascript Frameworks
  • PHP
  • AJAX
  • Wordpress
  • DHTML
  • Actionscript
• I have an excellent understanding of the Macintosh and Personal Computing (PC) systems, from hardware to software, as well as the technical attributes of a variety of printers, scanners, digital cameras, and other peripherals.
• I am highly skilled in photo correction and editing, very experienced with on-site photo shoots, identity/logo creation and development, and all aspects of pre-press and high-volume output.
• Proficient in the use of all of your major design software:
  • skEdit
  • Macromedia Flash
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Quark Xpress
  • Adobe Acrobat
  • Macromedia Dreamweaver
  • Microsoft PowerPoint
  • Microsoft Word