Incompra, at last!
It’s kind of hard to believe but Cindy and I finally have a website for incompra design. It took us way too long to get some sort of expanded version of our online calling card up and running, but we did it – and we did it as we do everything: collaboratively. We decided early on that we needed to divide the work evenly in order to defray any “time-n-energy” cost we both put into the equation. So I created from scratch a structure for the site based around templates within which Cindy could Photoshop together text and imagery into individual cells–Photoshop being her weapon of choice. Most of the images were shot by Barry Halkin of Halkin Photography… thanks Barry! Ah Teamwork!
We split the site into three major informational sections that related specifically to our team (basically about us individually and as a team and others feedback on us), our work (12 or so screens of incompra goodness), and our process (which details through imagery all of the aspects of different campaigns and marketing initiatives we have done). From that point on a horizontal navigation format is introduced as the user is invited to scroll right and left through a variety of “cells” that Cindy created. Many aspects of the live text throughout the rest of the site reflect the key phrases and concepts used in these cells, for SEO purposes, as well as all available meta-tagging.
I feel very good about the site, as it captures our branding and theory, as well as shows off our work and details a few in-depth projects that we’ve done over the years for non-profits, start-ups, small businesses and capital campaign/fundraising. Now that we have this marketing tool, I feel even more confident in the work that I have done with Cindy and incompra, as well as my work as a freelancer here and with Frankenknuckle. Hooray.
