Solera-Green, Children’s Shelter, Blog Section
One of the great things about working in this business is how within all of the code and layouts, the emails and urls, the edits and pdfs: there are still human connections. These connections are what make this industry—and the world for that matter—work. Here are a few examples:
While working on the re-branding of a leading women’s fashion outlet (stay tuned, coming soon), they were nice enough to refer on to me a start-up small business that was just getting ready to start marketing themselves. Solera-Green, a Solar Thermal Company, installs solar-powered hot water heaters for homes, businesses, and restaurants in the New Jersey, New York, Pennsylvania area and their business is growing! The advent of new data and higher oil prices have boosted the want for an economical/ecological solution, and Solera-Green needed a marketing package to meet that demand. From the creation of a logo, the development of a fully featured HTML5 website, to infographics, flyers, business cards, and handouts we were able to create a very visual site that I feel catapults the client beyond his competitors. He agrees!
Another amazing example of connections happening is with my charity-drive project, BuddhaBadges. Through connections made via the donations we were able to gather and send to The Children’s Shelter in Thailand, a wonderful new friend and client hired me to create a new logo as a gift to the organization. A great experience it was as I worked with my contact and their committee as we were able to quickly find a meeting of the minds and visualize the direction we wanted to take. Just a few versions, some great feedback, and three or four emails in and we had a clear winner. See the image the the right for a sneak peak!
Finally, connections are made in a variety of ways. This blog is one, for example; all blogs are a way to connect. Recently, I have garnered some great connections through various online resources (Twitter, Facebook) and have been more than honored to help a variety of these writers blogs go through a re-design. The latest of which for a wonderful Canadian blogger who hails at Full Contact Enlightenment. Blogging about everything from Buddhism to Punk Rock to Politics, I was happy to find the creative voice behind the words also saw creative possibility and while re-vamping her blog we created a new art style: Dharmask! See her blog and more on my new Blog Design section. It’s right above the Email Campaigns section and Banner Ad section.
