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Published: The New Graphic Design School

April 7th, 2010

The New Graphic Design SchoolI am very happy to say that I have been published! Last year, my old college professor Sheena Calvert called me to see if I would be interested in helping her write a Graphic Design textbook for first-year design students. Needless to say I was very honored to be asked to be part of such a great project. The book, entitled The New Graphic Design School: A Foundation Course in Principles and Practice, was just published and is actually available on Amazon , and it is being sold universities and colleges worldwide!

Being that the book was split into two sections—Principles and Practice—my specific focus was on putting the Principles, discussed in the first section of the book, to Practice. Creating various new chapters to be added to the existing manuscript, such as Web and Internet technologies, Print Production Issues, and Digital Printing, I also worked very closely on the Commercial Application chapter. This chapter put the principles and practice into play by giving various real-world examples of industry fields and careers. I also was happy to make myself readily available to Sheena and her partner Rebecca to help with the Principles section.

Lou!This was a completely new working process for me since I was in charge of the text and imagery instead of being in charge of the designing of the text and imagery. Speaking of imagery I also took this opportunity to put a few pictures of Lou, my dog into the book. Also, the fact that the publishers and my writing partners were in England made the process that much more interesting. All I can truly say is that Skype was a big part of this project.

I don’t really expect anyone but family members and a few thousand college students to buy the book, but I’m very proud to say that I was part of the next generation of designers and graphic design by sharing my experience and know-how to date to those just starting out.

Again, thank you Sheena for including me on such an amazing project!

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Anoki Casey, Web Designer

Incompra, at last!

March 19th, 2010

It’s kind of hard to believe but Cindy and I finally have a website for incompra design. It took us way too long to get some sort of expanded version of our online calling card up and running, but we did it – and we did it as we do everything: collaboratively. We decided early on that we needed to divide the work evenly in order to defray any “time-n-energy” cost we both put into the equation. So I created from scratch a structure for the site based around templates within which Cindy could Photoshop together text and imagery into individual cells–Photoshop being her weapon of choice. Most of the images were shot by Barry Halkin of Halkin Photography… thanks Barry! Ah Teamwork!

We split the site into three major informational sections that related specifically to our team (basically about us individually and as a team and others feedback on us), our work (12 or so screens of incompra goodness), and our process (which details through imagery all of the aspects of different campaigns and marketing initiatives we have done). From that point on a horizontal navigation format is introduced as the user is invited to scroll right and left through a variety of “cells” that Cindy created. Many aspects of the live text throughout the rest of the site reflect the key phrases and concepts used in these cells, for SEO purposes, as well as all available meta-tagging.

I feel very good about the site, as it captures our branding and theory, as well as shows off our work and details a few in-depth projects that we’ve done over the years for non-profits, start-ups, small businesses and capital campaign/fundraising. Now that we have this marketing tool, I feel even more confident in the work that I have done with Cindy and incompra, as well as my work as a freelancer here and with Frankenknuckle. Hooray.

www.incompra.com

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Anoki Casey, Web Designer

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