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Tsunami Studios is a brand new production company in Hollywood that is moving faster than any other start-up motion picture outfit has in a long time. They’ve already made multiple contacts with many heavy-hitters in the industry and are already slated to release a variety of projects and films in the upcoming year. So when they asked me to quickly throw together a new logo, some identity materials, and a start-up website, I was more than happy to meet their needs immediately.

Beginning with their name and industry, I quickly collaborated with them on some ideas for look, feel, and iconographic elements regarding the branding, finally creating a logo that we agreed captured the fresh and modern attitude and style that they bring to the table. From that point on business cards and letterhead flowed organically, as well as the direction of the site.

The site I pulled together for them captured the same visual tone that we have been establishing for their company, and although they wanted a Flash intro, I think I was able to come up with a compromise that—in my mind—is revolutionary as it mimics the opening credits of a film without making the user have to click a “Skip Intro” button or wait through some hokey over-the-top animation session. Short, sweet, and to the point, the 3.7 second intro slickly brings you directly to the site without having to even think about whether or not your time is being wasted or what to do next. The information on the site itself is spare and direct, acting as an online calling card with a few in progress shots from their latest film with Jeff Bridges and Justin Timberlake, as well as a teaser section for their next project “The Power of Few” with Christian Slater and Christopher Walken. It’s basic, concise content at the moment with room for further development as the company and it’s achievements grow.

All done in a week and a half—very much at the speed of Hollywood—I believe this quick splash of identity and web development will provide Tsunami Studios with what they need to inundate tinsel town effectively.

When my best friend Sarah Benoit asked me to help brand and develop the identity for her next business venture, Creative Original, I was more than happy to jump on board. For the last 5 years Sarah has made a name for herself in the North Carolina online business market by providing quality internet marketing solutions and search engine optimization campaigns that have turned out amazing results for the variety of clients under her watch.

Asking that I create for her an identity that captured her flair for style, creativity, and out-of-the-box business savvy, we began on developing a brand and style guide that she could implement in the variety of self-marketing avenues she was going to use to let her current clients as well as future prospectives know that she was there to meet their needs. After localizing and focusing on a look, feel, and logo, we broke into her web site, in which she was keen on managing the content and SEO options on her own. Developing a Content Management System using a platform she was most comfortable with (we chose Wordpress, although she is adept at Joomla and other CMS solutions as well) it was a quick and easy process to expand the stylistic choices we made into a fully functioning resource for her clients and classes to use for information and connectivity.

Some would say that working with a friend could be dangerous, but Ms. Benoit easily employed her confident, cool-headed, rational and friendly way of doing business—as she does with all her clients and students—to assure the process from concept to completion for this identity campaign and web development project was a complete success. Have a look at Creative Original so far and see for yourself! Best of Luck to Sarah and her new business!